Cloudflare One Campaign Project
Cloudflare One launched in October 2020 and is Cloudflare’s network-as-a-service solution. It is a new company bundling of numerous products and the majority of customers today are evaluating only one side of the portfolio. The Brand team had an opportunity to build awareness for the Cloudflare One offering as a whole and its position in the market.
In order to meet the company brand and the target audience, we aimed to create sophisticated visuals with line works. I executed final deliverables such as land page hero image and online ads by working closely with Content team and Stakeholder with Creative Director and Brand Manager’s directions. Our team came up with 3 initial concepts to pitch. I created one of the concept visuals.
My roles
Brand designer
Directions
HJ Kim, Nonette Llabres
Copy
Martin Sanchez, Ashley Varela
Brand
Rebecca Clayman, Chy Sarmento
Timeframe
8 weeks
Concept
“This concept uses Cloudflare’s unified, integrated architecture as a key advantage — and re-positions other SASE / network transformation vendors as being build on creaky, patchwork infrastructure with a pretty wrapper.”
First draft visual - The cube represents our platform and the three icons are our service products. We aimed to create technological look and feel with lines and 3D style illustration.
Second draft visual after the team review - One feedback was to visualize "unified" feel. We decided to step away from the cube to a circler pattern. The center globe represents the network and the orange dots around it are our competitors.
After second review with the team, we came up with a wave pattern instead of a circler pattern in order to add movement. We were able to achieve visualizing our complex products in cohesive way.
